The "Liquid Facelift"-What a Marketing Pitch!

My colleagues and I get a lot of questions about the “liquid facelift” on RealSelf.com all the time. And it’s amazing to me the number of non-plastic surgeons who to try to capitalize on face lifts. The reality is that only Board Certified Plastic Surgeons and some facial plastic surgeons are qualified to perform facelift surgery. But the number of non-plastic surgeons trying to get in on facelifts is astounding.

This “liquid facelift” is referring to the injection of dermal fillers and Botox Cosmetic to achieve facial rejuvenation. Don’t get me wrong; I’m a huge fan of both dermal fillers and Botox, but their uses are limited and specific. These products provide excellent rejuvenation of the nasolabial folds, tear troughs, stubborn glabellar folds, marionette folds and the like. Botox can reduce wrinkles aroung the eyes (crows feet), glabellar lines (between the eyes), forehead wrinkles, and (with a competent surgeon) wrinkles around the lips.

A facelift, on the other hand, tightens the deeper tissues of the face including the neck muscles and removes excess skin. These are things that a “liquid facelift” will never achieve. So the differences between a real facelift and a “liquid facelift” is like night and day. A visit to your Board Certified Plastic Surgeon will help you determine what is best for you. See our homepage here or call 703.752.6608 for a complementary consultation to determine your facial rejuvenation needs.